Envision Grads fight food poverty in Birmingham

Grads complete a city-wide challenge to raise donations for local foodbanks

Envision Grads undertook a city-wide campaign to raise food donations for Birmingham's most vulnerable families. A staggering 750 items of food were collected, providing over 150 meals for families in need.

With mounting concern about people having to choose between ‘heating and eating’ this winter, our dedicated young people were determined to make a difference.

They set up stalls in a number of The Co-operative Food stores across the city, asking the public to donate a few items of shopping to help people in need.

Foodbanks operate across the UK to provide emergency food packages and support to people in crisis. In recent months frontline services in Birmingham have seen a big increase in demand for emergency food parcel support.

Birmingham Central Foodbank was delighted to link with Envision for such a great challenge! Awareness is really the key to our support and we are grateful that Envision empower young people to tackle these prevalent issues in our society. We were blown away by the amount of food collected in such a short period of time! 

Angela Dunnett, Birmingham Central Foodbank.

Students volunteered to show the public that young people are dedicated members of their communities who want to make a difference. 

To get as many people donating as possible they took to social networks to mobilise friends, family, local organisations and businesses in a bid to create a ‘flashmob’of donations.


I had a brilliant day out with Envision collecting food for local people. It was so much fun, we collected loads and I’m really proud of my team! 

Shamima Begum,18, Envision participant


Later in the afternoon the teams congregated at the Moseley branch of The Co-operative for a ‘Supermarket Sweep’ Challenge – to the delight of the staff and shoppers alike.

The teams ended the day by handing over their donations to staff at Birmingham Central Foodbank's warehouse.