CIPD report looks at the role of employers in youth social action

This week the CIPD launched their report, "Youth Social Action and Transitions into Work: What role for employers?" which features a series of in-depth case studies on three Envision corporate partnerships.

The CIPD research on employer-sponsored youth volunteering explores the benefits of engaging in social action for young people and employers. It found that youth social action offers a double benefit by helping young people develop essential skills for the workplace whilst also bringing positive benefit to the community.

The launch event provided an opportunity for discussion around the outcomes of the report lead by a panel which included Envision Chief Executive, Jennie Butterworth, CIPD Deputy Chief Executive, Susannah Clements, co-founder of Step Up To Serve campaign, Dame Julia Cleverdon and Foundation Manager, Sarah Robinson, from The Co-operative Group.

Debate focused on the role employers can play in supporting young people in gaining skills and experience. It also encouraged employers to step up their engagement with young people and help tackle youth unemployment.

Preparing young people for employment is not just about organising social action. It’s about helping them to understand and articulate the skills that they’ve developed in the process. They need to be consciously competent to demonstrate these skills to prospective employers.

Jennie Butterworth, Envision Chief Executive Officer

As well as helping young people prepare for work the report showed clear benefits for employees engaged in youth social action both in terms of professional development and job satisfaction. The CIPD report featured three Envision case studies on corporate partnerships with EDF Energy, John Laing and The Co-operative. Impact data from these programmes found 100% of corporate volunteers improved their coaching experience, 82% improved their communication skills and 90% saw their facilitation skills improve as a result of their Envision experience. The results also showed that 81% of corporate volunteers found the experience had a positive impact on their engagement with their employer.

The CIPD report was planned to coincide with the Step Up To Serve campaign that also launches this week at a special reception at Buckingham Palace. The campaign aims to unite business, education and public sector in helping increase youth social action amongst 10-20 year olds to 50% by 2020.